A recent Facebook post advertising a brand updating service caught my eye. Since I don’t sell things, I wondered whether this company did personal branding. The website featured corporate brands, logos, slogans, websites, and marketing kitsch. An email inquiry acknowledged the expertise was primarily corporate branding but the company would prepare a personal branding strategy […]
personal brand
What’s your retirement brand?
What’s your retirement brand? Is there something that people automatically associate with you? Perhaps it’s your welcoming smile, or your cooking, or your deep knowledge of an obscure topic, or your signature perfume. How people think of you is your personal ‘brand’. It’s very ‘in’ to think of how you brand yourself. Although it’s difficult […]
